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BrandHokum
ProjectBrand Identity
Eye-level shot of three HOKUM specialty coffee advertisements on a gray exterior wall, promoting 'Drink Up' and 'Wake Up Stay Up'.

Hokum Brand Identity 2020

Associated creatives

Jamhot
JamhotGraphic Design
Boxdog Inc
Boxdog IncIllustration
Where Giants Roam
Where Giants Roam3D

Tags

advertisementsoutdoor advertisingspecialty coffeebeverage advertisingexterior wall

Description

Three framed HOKUM specialty coffee advertisements are displayed side by side on a gray exterior wall. The advertisements, arranged in a row, each feature a unique color scheme and design. The left advertisement has a silver background with the text 'DRINK UP' in green, above an illustration of a surprised-looking character drinking from a HOKUM coffee cup. The middle advertisement features a beige background with 'WAKE UP STAY UP' in green text. The advertisement on the right is set against a pink background with 'DRINK UP' in green text and an illustration of a woman holding a HOKUM coffee cup. The advertisements are framed in black. The wall is made of gray concrete blocks and extends beyond the advertisements. The setting is an urban environment, with a sidewalk and street visible in the foreground.