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BrandHokum
ProjectBrand Identity
Street art poster on a brick wall features an illustrated face and text, 'Change Your State' advertising Hokum Speciality Coffee.

Hokum Brand Identity 2020

Associated creatives

Jamhot
JamhotGraphic Design
Boxdog Inc
Boxdog IncIllustration
Where Giants Roam
Where Giants Roam3D

Tags

posterstreet artwallbricktypographyfacial featuresillustration

Description

This eye-level outdoor shot showcases a street art poster affixed to a textured concrete and brick wall. The poster, primarily pink, features the phrase "CHANGE YOUR STATE" in large, bold, dark green letters, followed by "HOKUM SPECIALITY COFFEE" in smaller font. Illustrated facial features, including eyes, ears, a nose, and a mouth with teeth, are scattered around the text, also in dark green. The concrete base of the wall displays signs of graffiti. Above the poster, the brickwork exhibits a mix of yellow and brown hues. Adjacent to the poster, remnants of old posters are visible, adding to the urban decay aesthetic. The scene is set in an outdoor urban environment during daylight.