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BrandHokum
ProjectBrand Identity
Illustrated pattern featuring cartoon figures, including a horse-headed character, an octopus-like creature, and disembodied facial features, repeating throughout.

Hokum Brand Identity 2020

Associated creatives

Jamhot
JamhotGraphic Design
Boxdog Inc
Boxdog IncIllustration
Where Giants Roam
Where Giants Roam3D

Tags

IllustrationCartoonPatternCharactersHorse headOctopusText

Description

The artwork presents a repeating pattern featuring cartoon-like figures, rendered in a limited palette. Among the characters is a horse-headed figure wearing a suit and carrying a person on its back, an octopus-like creature with an eye, and a collection of disembodied facial features. The figures are enclosed in rectangular frames, accompanied by the word 'HOKUM' in bold lettering and the phrase 'CHANGE YOUR STATE'. The design has a rough, hand-drawn aesthetic with visible line work and minimal shading, lending it a vintage, poster-like quality. The background is a solid color, providing contrast to the dark figures and text.