BrandHelloFresh
ProjectBrand Identity

HelloFresh Brand Identity 2020
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Description
A flat lay features a collection of die-cut stickers on a solid white background. The stickers showcase a variety of playful dog-related designs. Predominantly, cartoon-style dogs are featured, alongside representations of dog food, paw prints, and starburst shapes. Several stickers bear the names 'Boris' and 'Horton,' some of which include the '&' symbol between the names, indicating a possible brand or collaboration. The stickers are scattered around a translucent plastic pouch with a bright yellow zipper. The color palette includes shades of orange, blue, and beige, which add to the playful and cartoonish aesthetic of the composition. Overall, the layout is clean, brightly lit, and emphasizes the whimsical nature of the sticker designs.