Medium Brand Identity 2020

Description

Several white books are arranged in a repeating pattern on a light grey surface. The books are uniformly white with black text on their covers. The text includes phrases such as "This is the Strategy," "Messaging," "Tone of Voice," "Brand Hierarchy," "Logo," "Typography," "Color," "Illustration," "Grid," "Photography," "Animation," and "Applications for Medium." The lighting is soft and even, creating minimal shadows. The composition is clean and symmetrical, emphasizing the repetition of the books and text. The photograph appears to be taken at a medium angle, showcasing the arrangement from a slightly elevated perspective.