Farfetch Brand Identity 2020

Description

Several pieces of fashion apparel hang on a metal clothing rack against a minimalist grey wall and floor backdrop. The clothing includes a long-sleeved shirt with a floral pattern, a long, cream-colored coat, a dress with a red and black pattern, a blue plaid dress, and a bright green jacket. The clothing rack is made of metal and has a rectangular concrete base. The floor is a light grey color, and the wall is a combination of light and medium grey. The apparel appears to be displayed in a minimalist studio setting, with the Farfetch logo visible on the lower center of the frame. The lighting is diffused and even, which contributes to the clean and contemporary aesthetic of the image.