Bike-Mailorder Brand Identity 2020

Description

A triptych of three individual action shots. Each shot features a different cyclist on a gravel bike in a separate outdoor environment. All cyclists are wearing athletic clothing, helmets, and sunglasses. The first image shows a cyclist riding across a sandy terrain beneath a sunny sky with sparse vegetation. The second image shows a cyclist on a bridge with red vertical structural elements. The third image shows a cyclist riding on a gravel road. All three images share the same visual design with large sans-serif typography and logo at the top and bottom. All three images share the same stark color grading.