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BrandBike-Mailorder
ProjectBrand Identity
Two athletes are cycling on gravel bikes in an outdoor setting. The images are split by promotional text including 'Gravel is Fight'.

Bike-Mailorder Brand Identity 2020

Associated creatives

A.D.B.
A.D.B.Graphic Design
Annika Feuss
Annika FeussPhotography

Tags

cyclistroad cyclingroad bicyclegravel bicyclebicycleathletic apparelcycling

Description

An advertisement split into three sections features two separate images of bicyclists. The left image showcases a cyclist in a black outfit riding on a paved road with a red bridge-like structure in the background. The middle section presents bold, stylized text that reads "GRAVEL IS FIGHT" along with smaller text blocks. The right image displays another cyclist in a black outfit, wearing a helmet, riding on a gravel path in an outdoor setting, with trees and foliage visible in the background. The advertisement also features text "NEW ØRD3R", "WTF SUMMER", and "GRAVEL? 2021".