The Big Favorite Brand Identity 2020

Description

An outdoor advertisement shows a man wearing white undergarments, socks and a t-shirt. The model is stretching. Next to the model, the advertisement promotes sustainable textile practices for The Big Favorite brand. The text states: 11 million pounds of undergarment textile waste enters U.S. landfills daily. The billboard is set outdoors on a sunny day and is placed on a city street. There is an AC unit installed on the wall above the advertisement.