BrandThe Big Favorite
ProjectBrand Identity

The Big Favorite Brand Identity 2020
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Description
Collage featuring 'The Big Favorite' spring/summer 2021 campaign posters. The layout consists of three visible posters against a black background. The poster on the left shows "SPRING SUMMER 2021" in bold, sans-serif font. The center poster features a grid of images including fashion models in white and black underwear against a white backdrop, and a person in denim with text overlay. The poster on the right displays an image of palm trees and a desert landscape with a blue sky, with "The Big Favorite" text. Overall the image conveys a mix of fashion, nature, and typographic elements. The posters use a color palette of black, white, blue, brown, and yellow. The photograph is lit with natural lighting, with a medium shot.