Goodparts Brand Identity 2020

Description

A close-up shows a bright yellow advertisement card with the word 'mora' repeated several times in bold, black font. The card is slightly curved and placed on a brown, ribbed leather surface. The repetitive nature of the 'mora' print and the presence of arrows pointing left on the top left of the card suggests a marketing campaign. The leather surface, with its vertical ribs, adds a tactile element to the composition. The background is blurred, which draws attention to the foreground elements. The color palette is dominated by the contrast between the yellow card and the brown leather.