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BrandHug
ProjectBrand Identity
A forest-green, knitted scarf is draped indoors with a neutral backdrop, next to a flat lay image of the same cozy scarf.

Hug Brand Identity 2019

Associated creatives

Adam Lowe
Adam LoweGraphic Design

Tags

scarfknitwearforest greenlabelflat lay

Description

The image showcases a knitted forest-green scarf. On the left, the scarf is presented in a flat lay, exhibiting its texture and square shape. A small white label with a red 'h' is stitched onto the corner. To the right, a person is draped with the same scarf, showcasing its cozy functionality, with the label is visible near their shoulder. The color palette includes forest green and neutral tones, contributing to a sense of warmth. Text overlays read 'hug,' 'cover up and disappear,' and '#FOUNDWARMTH'. The composition is divided into two distinct sections, each highlighting different aspects of the scarf.