Hug Brand Identity 2019

Description

The image is split into two separate scenes, each framed with a solid border on the left and right respectively. On the left, an adult female wears a light beige sweater, black pants, and a large, light green knitted scarf that covers most of her face. She stands next to a brick wall with a window above her. On the right, an adult female stands in an outdoor field with tall grasses and thin trees. She wears white pants, a brown sweater, and holds a large red-brown scarf above her head. Each scene has overlaid text that reads 'hug'. Text is also featured on each side which describes the comfort the scarves provide. The overall image has a fashion editorial style.