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BrandHug
ProjectBrand Identity
Display of a custom typeface with lowercase letters in a serif font on a textured terracotta background. Warmth Display, custom typeface.

Hug Brand Identity 2019

Associated creatives

Adam Lowe
Adam LoweGraphic Design

Tags

typefacetypographyfontletteringserifdisplay

Description

This image shows a display of a custom typeface. The typeface is presented in lowercase letters, arranged in three rows against a textured terracotta background. The font is a serif style with unique curved details, giving it a distinctive and elegant appearance. Above the letters, the words 'WARMTH DISPLAY' are visible in a simple sans-serif font, indicating the name of the typeface. Below the alphabet display, the words 'CUSTOM TYPEFACE' are present in the same sans-serif font, providing additional context to the image. The background has a subtle, textured quality, which adds depth and visual interest to the overall composition. The warm terracotta color of the background complements the clean, off-white of the typeface.