Mamco Brand Identity 2019

Description

The image depicts an exhibition view featuring a minimalist aesthetic within a brightly lit, white-walled gallery. At the top of the wall, a prominent banner displays 'MAMCO GENEVE' in bold, block lettering. Below, a series of posters are hung, each bearing titles of exhibits and artists such as 'RASHEED ARAEEN,' 'VACLAV POZAREK,' and 'PABLO PICASSO.' The posters are uniformly black with white text, enhancing the stark contrast against the white walls. In the foreground, a low, light green cabinet or counter runs horizontally, providing a visual break and grounding the composition. The lighting is even and diffused, contributing to the clean, modern feel of the space, while the camera angle captures the scene head-on, emphasizing the symmetry and order of the arrangement.