Hackney Half Marathon Brand Identity 2019

Description

An athlete is caught in motion, mid-stride, on an urban street. The individual sports a vibrant neon yellow top, paired with black running shorts and a black jacket. Completing the athletic ensemble are black socks and running sneakers. The motion blur accentuates the action, giving a sense of speed and energy. The backdrop features brick buildings covered in graffiti art, providing a colorful, urban contrast. The buildings lend an urban feel to the scene. The lighting is diffuse, casting soft shadows and highlighting the textures of the brick and clothing. Other people are visible further down the street.