FARE Brand Identity 2019

Description

The image is a magazine cover featuring a person in front of a red tent. The magazine, titled "FARE HELSINKI," shows a person standing on a cobblestone or paved surface, seemingly looking at a mobile phone. They are wearing a tan trench coat, a dark colored beanie, blue jeans, and brown boots. Behind them is a vibrant red tent with visible lights. The sky is visible above the tent, featuring a light blue hue with scattered white clouds. The magazine cover has text overlaid, including the city name "HELSINKI." The backdrop is a clean white surface, highlighting the magazine cover itself. The lighting is soft and diffused, suggesting an overcast day.