Eli Altman Brand Identity 2019

Description

An open book lies flat on a white surface. The left page displays a paragraph of text followed by the bolded question, "So, what should you be measuring?" The right page, under the heading "Big picture numbers," presents a list of questions concerning business metrics, such as revenue, expenses, lead generation, website traffic, client retention, and client satisfaction. The book's pages are white with black text, with a small label on the right page called 'The Yardstick'. The book has a soft light over it.