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BrandEli Altman
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Open book spread shows business funnel infographic and article about creative firms' reluctance to business development; modern layout.

Eli Altman Brand Identity 2019

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open bookbookinfographicpage spreadprinted material

Description

An open book lies flat, displaying a two-page spread with a modern, clean design. The left page features a business-oriented infographic titled "Here's an example funnel:", with a series of steps labeled 'Qualification,' 'Qualified,' 'Proposal,' 'Shortlisted,' 'Contracts,' and 'Signed', each accompanied by a percentage. The right page is an article entitled "Who are these Guys?", beginning with a quote about creative firms and business development and includes a note about managing funnels. The book has a minimalist aesthetic, set against a plain background.