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BrandAmerikalinjen
ProjectBrand Identity
Two backlit posters on a concrete wall feature red text and shapes, with blurred figures passing by in an urban environment.

Amerikalinjen Brand Identity 2019

Associated creatives

Scandinavian Design Group
Scandinavian Design GroupGraphic Design
GT America
GT AmericaTypeface
Grilli Type
Grilli TypeTypeface

Tags

postertextwallconcreteadvertisement

Description

Two posters are affixed to a concrete wall indoors. The poster on the left features the text "AMERIKALINJEN" in red, running diagonally across a light pink background with the word "This" on the top and "way" at the bottom. The poster to the right features a large letter "A" in red, with a triangular cutout, also on a light pink background, with "This" on the top and "way" at the bottom. Both posters are illuminated from behind with black frames. People are walking in the background, blurred. The wall has a rough, textured surface. The lighting is soft.