5PM Brand Identity 2019

Description

Four posters are arranged in a row on a concrete surface, exhibiting a minimalist design with a focus on typography. The posters feature the text "5 PM" and "24/7 BB" in various layouts. The first poster has the text printed on a white tag against a black background. The second poster shows the text on a translucent object, possibly packaging. The third poster is a cream color with the text and additional lines of smaller text, casting a shadow on the right side. The fourth poster is a rolled-up piece of paper with the text printed on it, also casting a shadow. The background includes a concrete wall and a grated floor with sunlight illuminating the scene, creating a play of light and shadow.