BrandWasted Paris
ProjectBrand Identity

Wasted Paris Brand Identity 2019
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Description
A close view reveals the upper torso of an adult Black male, his skin catching the light against a neutral backdrop. He dons a silver chain around his neck, its links reflecting the subtle light. A padded vest, olive-green in hue, covers his shoulders. Overlaid on the image are translucent horizontal bands bearing the brand's name, 'S.012' and 'Paris'. The composition is simple, focusing on texture and subtle details. The muted color palette and diffused lighting create a soft, modern aesthetic.