BrandMoMA
ProjectBrand Identity

MoMA Brand Identity 2019
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Description
The image displays a collection of MoMA (Museum of Modern Art) posters, each featuring distinct designs and typography. The posters showcase various exhibitions, including 'New Order—Art and Technology in the 21st Century,' and promote member benefits with phrases such as 'Members see art first, last, and all the time.' The designs vary from black and white images to abstract graphic designs in bold, primary colors. There is an image of a woman in a jumpsuit with two other figures behind her and the text 'Have a live eye'. Another poster reads 'The Value of Good Design' and has a graphic design featuring a sewing machine. The posters showcase typography, color palettes, and graphic elements typical of art and museum promotions.