BrandMoMA
ProjectBrand Identity

MoMA Brand Identity 2019
Associated creatives
Tags
Description
A collection of colorful cards scattered across a neutral surface, each bearing the word "Welcome" printed in multiple languages. The cards feature a split-design with a solid color block at the top—hues of pink, yellow, green, orange, and blue—over a white base where the multilingual greetings are displayed. Languages include English, French (Bienvenue), Italian (Benvenuto), German (Willkommen), Korean (환영합니다), Spanish (Bienvenido), Japanese (ようこそ), Chinese (欢迎/歡迎), and Portuguese (Bem-vindo). The composition is set in a studio environment with soft, diffused lighting that evenly illuminates the scene, enhancing the vibrant colors and crisp text of the cards.