MoMA Brand Identity 2019

Description

This eye-level outdoor shot captures a MoMA PS1 art exhibit banner, featuring an abstract face design, affixed to a black light post. The banner reads 'Theater of Operations: The Gulf Wars 1991-2011' and prominently displays the MoMA PS1 logo. The backdrop showcases a clear blue sky and two tall buildings, one under construction with exposed brick and scaffolding, and another a completed glass-facade skyscraper. The image is set in an urban environment, emphasizing the intersection of art and city life during daytime.