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BrandMoMA
ProjectBrand Identity
Exterior corner of a brick and white building under a blue sky with the large, black block letters of MoMA PS1 displayed on the white facade.

MoMA Brand Identity 2019

Associated creatives

Order
OrderGraphic Design

Tags

building exteriorbrick facadewhite walltypographyurban architecture

Description

The image presents an exterior low angle view of a building featuring a brick facade on one side and a white painted wall on the other. Dominating the white wall is a large black typographic execution reading "MoMA PS1" in a bold sans-serif font. The brick portion of the building is punctuated by multiple windows. The sky above is a clear and vibrant blue, offering a stark contrast to the building's textures and colors. The building's corner is cropped in the left-hand side of the frame.