Close-up studio shot of a paper cup with 'milk' written on it, filled with soft serve ice cream topped with cereal, and rolls of Milk Bar tape.

DMEXCO Brand Identity 2019

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Description

A studio shot presents a paper cup filled with soft serve ice cream and cereal toppings. The cup features the word "milk" in stylized pink lettering. A wooden spoon is stuck into the ice cream. The background is split in two, with the ice cream on a cream background and several rolls of Milk Bar branded tape on a bright pink background. The tape rolls feature bold lettering.