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BrandThe New York Times
ProjectBrand Identity
Close-up of a hand holding a smartphone displaying an image of Grace Jones for 'Times Talks' event, showcasing technology and celebrity.

The New York Times Brand Identity 2018

Associated creatives

Base Design
Base DesignGraphic Design

Tags

smartphonehandGrace JonesTimes Talkseventportrait

Description

A hand holds a smartphone, the screen displaying an image of Grace Jones for a 'Times Talks' event. The phone screen also shows the event date, 04.13.18, at 7 PM. The image of Grace Jones is in black and white, with her wearing a distinctive hat. The background is a soft focus of indoor plants, giving a natural feel to the composition. The lighting appears to be soft and diffused, highlighting the phone's display. The composition draws focus to the intersection of technology and celebrity culture.