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BrandNatura
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Conceptual image showcasing the Declaration of Human Rights with a person wearing a bag over their head with the Universal Declaration text.

Natura Brand Identity 2018

Associated creatives

Séptimo
SéptimoGraphic Design

Tags

humanhuman rightspaper bagpostertextdeclaration

Description

A conceptual image presents the Declaration of Human Rights. A person stands against a dark grey backdrop, wearing a black t-shirt and matching pants. Over their head, they don a yellow paper bag that features the words 'Human Rights 1948-2018' in bold, black sans-serif font. The bag also has the 'natura' logo on the right side. To the left, a wrinkled yellow poster displays the text of the Declaration of Human Rights in densely packed sans-serif type. The lighting is subdued, highlighting the text and the figure while maintaining a serious, muted tone.