Natura Brand Identity 2018

Description

A piece of wrinkled, golden-yellow fabric is presented against a solid black background. The fabric is draped and folded, giving it a textured appearance with highlights and shadows that accentuate the wrinkles. Printed on the fabric in large, bold, black block letters is the phrase "HUMAN RIGHTS". The text is slightly distorted, following the contours of the fabric folds. The composition is simple, focusing on the contrast between the bright yellow fabric and the dark text and background. The even lighting suggests a studio environment, and the presentation has a graphic, impactful quality.