BrandMexicue
ProjectBrand Identity

Mexicue Brand Identity 2018
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Description
A close-up, still-life shot shows a fresh pineapple in the left half of the frame with two color cards tucked among its leaves, against a split yellow and blue backdrop. The left side of the background is a bright yellow that highlights the pineapple, which is positioned in the lower left. The pineapple is ripe, with green leaves, and textural segments. Red and green color cards are tucked among the leaves of the pineapple, both printed with the word "MEXICUE" in white letters. The right side of the background is a vibrant blue featuring a gold sun-like abstract symbol with the sun's rays as spikes. The overall composition has a graphic, modern aesthetic.