itsu Brand Identity 2018

Description

A medium shot depicts a bowl of chicken salad and a hand using a nutcracker to crack a peanut against a solid light purple background. The salad is in a dark blue ceramic bowl and consists of sliced grilled chicken on top of mixed greens. A fair-skinned hand holds a metal nutcracker, with a peanut in its grasp, poised over the bowl. The fingernails of the hand are painted yellow. Several peanuts are scattered on the surface around the bowl. The lighting is studio-like, casting shadows beneath the bowl and peanuts. The composition focuses on the salad and the action of cracking the peanut, creating a balanced and appetizing image.