Assembly Brand Identity 2018

Description

An individual is depicted from the mid-torso up, carrying a blue tote bag emblazoned with the pink words 'GET LOST'. The person wears a black t-shirt and the tote bag has blue straps. The setting is outdoors in an urban environment, evidenced by the presence of buildings and blurred figures of other pedestrians. The background is intentionally blurred, which keeps the focus on the bag and the individual. The ambient lighting suggests an overcast day, and the scene captures a candid moment of urban life.