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BrandPiña
ProjectBrand Identity
Overhead shot of diagonally overlapping sheets of colorful menu paper printed with brand logos and restaurant categories like tacos and postres.

Piña Brand Identity 2018

Associated creatives

Saul Studio
Saul StudioGraphic Design

Tags

menu paperlogobrand designrestauranttableoverhead shot

Description

An overhead shot shows diagonally overlapping sheets of menu paper. The top sheet is coral-colored and printed with a repeating pattern of a minimalist black logo comprised of a stylized agave plant and a wordmark inside a rounded diamond. The visible portion of the underlying sheet is bright green and also covered in the logo pattern. The bottom left edge of the coral sheet has the restaurant categories 'TACOS · BOTANAS · POSTRES' printed in black, sans-serif letters. The surface beneath the papers is a dark brown, potentially wood or laminate. The lighting is even and casts minimal shadows. The composition emphasizes repetition and clean design.