FranklinTill Brand Identity 2018

Description

A close-up shot captures a horizontally oriented rectangular bar divided into two contrasting color blocks against a gray surface. The left side of the bar is a solid deep blue, while the right side is a pale cream color. Embossed into both sections of the bar are the words 'FRANKLIN TILL', with 'FRANKLIN' on the blue section and 'TILL' on the cream section. The font appears to be sans-serif, with uniform stroke width. The embossing is subtle, creating a slightly raised texture and play of light and shadow on the surface of the bar. The gray surface beneath the bar appears to have a slight texture. The lighting is even, accentuating the embossed text.