BrandFranklinTill
ProjectBrand Identity

FranklinTill Brand Identity 2018
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Description
A minimalist, eye-level, flat-lay studio shot displays rectangular color swatches on white and gray paper backgrounds. The swatches are divided into two distinct color blocks, with embossed text that adds a tactile dimension to the presentation. The image's composition guides the viewer's eye through the arrangement of the geometric shapes, emphasizing the color and texture of the materials. The lighting is even and diffused, highlighting the subtle variations in tone and shadow. The surfaces and color blocks are clean and crisp, conveying a sense of understated elegance.