Jatachi Brand Identity 2018

Description

A close-up shot captures an abstract composition featuring bold, black lines painted over a vibrant yellow, horizontally ribbed surface. The surface appears to be an industrial metal wall, with subtle indentations and variations in the yellow paint that add depth to the texture. The black lines are thick and gestural, and are applied in a way that obscures part of the underlying texture. Several small, round fasteners are visible, puncturing the ribbed pattern. The lighting is bright and even, which highlights the contrast between the black paint and the yellow background. The image has a graphic quality due to the strong contrast, which makes it seem very modern and abstract.