Close-up of a concrete-framed artwork featuring the text: '71 Queensway / Lansdowne Club / Bloomberg London / Turner Contem / Handel House'

James Newton Brand Identity 2018

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A close-up studio shot reveals a fragment of an art piece, specifically a section enclosed in a rough concrete frame. Within this frame, white paper displays black text listing various locations and institutions such as '71 Queensway / Lansdowne Club / Bloomberg London / Turner Contem / Handel House / Louvre Lens / Serpentine Pavilion 2015'. The background features a light brown pegboard. The rough texture of the concrete contrasts against the clean typography on the white paper, highlighting the textual information.