BrandGoogle Zoo
ProjectBrand Identity

Google Zoo Brand Identity 2018
Associated creatives
Tags
Description
The image displays a series of diagrams, each representing different phases of a Google project, set against a black background. These phases include project kickoff, research, testing, and production. The diagrams consist of geometric shapes—triangles and circles—arranged in distinct patterns. Adjacent to each diagram, brief descriptions of each phase are written in a sans-serif font. The text provides context for the visual representations, outlining key activities associated with each stage, such as stakeholder interviews, vendor selection, beta testing, and reviews. The overall composition is clean and minimalist, with a focus on clarity and information conveyance.