BrandApt
ProjectBrand Identity

Apt Brand Identity 2018
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Description
A collection of promotional materials showcase the Apt typeface. The documents feature various applications of the font, including large headers and smaller body text examples. Color swatches in beige, grey, and green are visible. An image depicting an architectural scene with a person and a building with a lamp offers insight into the typeface's inspiration. The layout of the promotional material incorporates geometric shapes and lines, creating a modern aesthetic. The background is a plain white surface, with the promotional papers angled slightly from the camera's perspective.