BPCM, Agency / Creative,

Description

This advertisement features actor Michael Cera in different settings. In the first scene, he is in a store aisle stocked with skincare products. The video cuts to Cera standing in front of a light-filled, sheer white curtain. A quote from allure appears on the screen, followed by a quote from The New York Times. Next, a graphic displays the words, "Superbad to skincare influence?" Then, Cera is sitting in a makeup artist's chair, wearing a green, plaid button-down shirt. A following shot shows him squatting and handing out skincare products from a plastic bag to an African American man in front of a brick wall. A graphic showing an email with the subject "King of Skincare" is displayed. Cera is then shown again sitting in a makeup artist's chair.