Brand
ProjectB.iG
Iconoclast UK, Production,
Associated creatives
Tags
Description
This commercial spot for Bouygues Telecom's B.iG project, produced by Iconoclast UK with creative direction from BETC Paris, is set in a cluttered living room styled as an active investigation scene. Detectives examine paperwork and discuss billing options while holding an open metal case containing a device and three SIM cards. The natural interior lighting highlights the detailed set design, featuring crime scene tape across the windows, bookshelves, and various investigators interacting in the background. The scene captures a cinematic narrative tone with natural dialogue and professional comedic timing.
Style
Humorous, Horizontal, Cinematic, Clean
Industries
Telecommunications
Color
Navy (40%)
Jet Black (30%)
Beige (30%)
Background
Living Room
Context
TVC / TV Commercial