BrandBottega Veneta
ProjectWinter 2026 Ad Campaign

Lina Zhang, Models,
Associated creatives
Tags
Description
An outdoor concrete modern sculpture installation comprising multiple vertical, rhythmically undulating slabs mounted on a raised rectangular plinth. Direct sunlight casts stark, repetitive diagonal shadows across the surrounding grass lawn, set against a backdrop of mature trees. The white serif typography of Bottega Veneta is centered across the sculpture, photographed on location at Fondazione Pagani by Juergen Teller under the creative direction of Louise Trotter.
Style
Vertical, Commercial, Tactile
Techniques
Ceramics / sculpture, Natural light
Industries
Luxury Fashion Houses
Color
Light Grey (60%)
Medium Grey (40%)
Background
Park
Context
Advertising Campaign




