Brand
ProjectSpring 2024 Ad Campaign

Japan, Location,
Associated creatives
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Description
Captured by photographer Alec Soth in Tokyo, Japan, for Bottega Veneta's Spring 2024 ad campaign, this image features a man seated within a sculptural, light-coloured concrete architectural structure. He wears a patterned textured jacket over a light shirt, dark shiny trousers, and boots, holding a sandwich in his hands. A coat is draped over the concrete railing behind him, and a dark woven bag rests to his side. The composition utilises vertical framing and natural lighting to emphasize form, texture, and the distinctive setting.






