Brand
ProjectSpring 2024 Ad Campaign

and Li Cheng Yuan, Models,
Associated creatives
Tags
Description
Captured by photographer Alec Soth in Tokyo, Japan, for Bottega Veneta's Spring 2024 ad campaign, this image features a man seated within a sculptural, light-coloured concrete architectural structure. He wears a patterned textured jacket over a light shirt, dark shiny trousers, and boots, holding a sandwich in his hands. A coat is draped over the concrete railing behind him, and a dark woven bag rests to his side. The composition utilises vertical framing and natural lighting to emphasize form, texture, and the distinctive setting.






