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  • ·Bottega Veneta Spring 2024 Ad Campaign by Alec Soth
Man sitting on concrete structure holding sandwich wearing patterned jacket and shiny pants for Bottega Veneta

Haojie Qi, Model,

Associated creatives

Tags

Description

Captured by photographer Alec Soth in Tokyo, Japan, for Bottega Veneta's Spring 2024 ad campaign, this image features a man seated within a sculptural, light-coloured concrete architectural structure. He wears a patterned textured jacket over a light shirt, dark shiny trousers, and boots, holding a sandwich in his hands. A coat is draped over the concrete railing behind him, and a dark woven bag rests to his side. The composition utilises vertical framing and natural lighting to emphasize form, texture, and the distinctive setting.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Camel (30%)
Chocolate (20%)

Background

House

Context

Advertising Campaign