Brand
ProjectBOSS Eyewear

Matteo Berrettini,
Associated creatives
Tags
Description
This portrait from the BOSS Eyewear campaign features model Juhyung Kang wearing dark sunglasses and a structured grey coat against a neutral grey studio background. The composition employs a low-angle vertical framing that highlights the bold frames and the clean, polished styling. The lighting is crisp and directional, defining the sharp contours of the subject and the sleek design of the eyewear. Large white typography spelling BOSS is positioned prominently across the lower portion of the frame. Daniel Jackson served as the photographer for this clean commercial imagery.
Style
Vertical, Commercial, Clean, Polished
Industries
Eyewear
Color
Medium Grey (60%)
Jet Black (40%)
Background
Grey Seamless
Context
Advertising Campaign


