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Close-up portrait of a man wearing dark sunglasses and a grey coat against a grey background with BOSS branding.

Matteo Berrettini,

Associated creatives

Tags

Description

This portrait from the BOSS Eyewear campaign features model Juhyung Kang wearing dark sunglasses and a structured grey coat against a neutral grey studio background. The composition employs a low-angle vertical framing that highlights the bold frames and the clean, polished styling. The lighting is crisp and directional, defining the sharp contours of the subject and the sleek design of the eyewear. Large white typography spelling BOSS is positioned prominently across the lower portion of the frame. Daniel Jackson served as the photographer for this clean commercial imagery.

Style

Vertical, Commercial, Clean, Polished

Industries

Eyewear

Color

Medium Grey (60%)
Jet Black (40%)

Background

Grey Seamless

Context

Advertising Campaign