Brand
ProjectBOSS 2025 Eyewear Campaign
Andreea Diaconu, Talent,
Associated creatives
Tags
Description
This monochrome campaign portrait from the BOSS 2025 Eyewear Campaign features model Juhyung Kang captured in a close-up composition. The model wears optical glasses and a jacket against a clean white seamless backdrop. The studio lighting highlights facial structure with high-contrast tonal depth. Daniel Jackson photographed the campaign, styled by Vanessa Reid, with hair by Shon, makeup by Lynsey Alexander, casting by Piergiorgio Del Moro, and manicures by Isabella Franchi.
Style
Vertical, Commercial, Monochrome, Clean
Techniques
Low-key / chiaroscuro
Industries
Eyewear
Background
White Seamless
Context
Advertising Campaign