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Brand
BOSE
ProjectRule the Quiet

BOSE Rule the Quiet 2025

Associated creatives

Bullfrog Media
Bullfrog MediaAgency / Creative
Eric Tom & Bruce
Eric Tom & BruceProduction

Tags

athlete in wheelchairwheelchair tennis playerman in wheelchairathletewheelchairpink t shirtt shirtblack baseball capbaseball capsunglasses

Description

This commercial video for Bose titled Rule the Quiet features athlete Dylan Alcott on an outdoor tennis court. The video, produced by Bullfrog Media and Eric Tom & Bruce, opens with Alcott in a wheelchair moving across a blue tennis court before putting on sunglasses. Subsequent scenes show him handling a tennis ball machine and practicing tennis shots under natural sunlight. The visual style employs outdoor natural lighting and sports cinematography.