Brand
Night shift, Post Production / VFX,
Associated creatives
Tags
Description
This commercial video for Ford Motor Company titled 'Born to Build' features professional basketball player Cade Cunningham. The piece opens in the dark interior of a truck cab before dawn, showing the dashboard and digital clock glowing before transitioning to a dim indoor parking garage. Cade steps out of the vehicle, walks across the concrete floor, and begins dribbling a basketball under overhead fluorescent lights. The atmosphere is quiet, moody, and focused, emphasizing early-morning drive and hard work.
Style
Horizontal, Commercial, Action, Moody
Techniques
Low-key / chiaroscuro
Industries
Luxury Automotive
Background
Carpark
Context
TVC / TV Commercial